Super Slim Cigarettes – Silk Cut’s Sneaky Marketing Tactics
Tobacco firms are employing sneaky marketing ploys to target the teenage girl market. Silk Cut have come under scrutiny for applying a “Super Slim” message to their cigarettes. This faux branding doesn’t stop there. They will release their superslims in new packaging which resembles a perfume box. It’s pretty sick to be honest. Although with tobacco advertising restrictions it’s hardly surprising. It even makes sense to create an almost viral effect where the news is documented on The Independent. No such thing as bad publicity comes to mind.
It’s not the first time tobacco companies have tried to link smoking to weight loss. There’s always been a worry that giving up smoking leads to weight gain. These thought processes need to be broken. Although it’s true you’re more likely to a gain a few pounds from quitting… it’s much more important to think of the benefits:
- You’ll have a reduced risk of cancer and heart disease
- You won’t smell of ciggies
- Your sense of smell and taste will be heightened
- You’re more likely to attract love interest!
- More money in the pocket
For those that still think smoking is cool should have a look at the lovely ingredients in Silk Cut’s cigarettes. Mmmm mmmm.
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